Technological Evolution in Museums: The Post-Pandemic Trends

 The world of museums was also affected by the pandemic and ended up losing a lot of success because the very essence of the museum experience relies on on-site visits, which were prohibited due to the security measures imposed.

Despite this inclement weather, museums continue to act as holy places for art, architecture, and history. They showcase the creativity that artists bring to their canvas. They celebrate the victorious successes achieved in the past and remember the influential and most devastating episodes in history. Museums have the power to influence the state of mind of visitors and modify their perceptions. 

Covid-19 may have altered the concept of museums, but certainly not their essence. In this article, we share the top 10 trends transforming museums and their relationship with their visitors.

1. The future of museums towards a multisensory experience

 

As the world of technology evolves at a breakneck pace, it becomes difficult to keep up. People are always on the hunt for the next best thing to stimulate their senses. Multisensory experiences are a great way to do this because they engage multiple senses. 

Augmented reality (AR) has the potential to completely change the concept of museums and the way the world perceives them. It is expected that from 2020, museums will focus more on implementing this method of multiple experiences to attract visitors.

2. Museum trends influenced by VR culture

 

Virtual reality (VR) is completely changing the way we see things. You have the impression of being in a specific place without really being there. Museums have begun to explore virtual reality technology, which has the potential to affect their operations.

Imagine seeing a painting and being able to virtually enter its majestic world or learn the history of your country from the comfort of your own home. With the use of virtual reality, all of this is possible. Museums could use this technology in many creative ways because the possibilities are endless!

3. Voice control as technology at the museum

 

Voice commands allow museum patrons and staff to make their daily tasks easier. It will be easy for a visitor who is interested in a particular subject to find all the information relating to it, simply by expressing themselves. It is also a great way for museums to collect relevant data and information. These technologies are still in development, and only available in tailor-made projects, but very promising

4. Limit of visitors to museums 

 

Another important trend that has recently emerged within museums is the limitation of visitors to museums and the changes being imposed on them. This trend is about showing how COVID-19 safety precautions are part of the new museum experience. This allows guests to go to the museum and enjoy their visit rather than worrying about their safety. 

5. Know what the customer is looking for

 

This is probably one of the most followed trends currently in the museum sector. It has opened new possibilities for museums to reshape their identity. Museums have often been seen as monotonous or traditional in their approach, but this is changing. Now, proper research is being done on what a specific group of people want to see in a museum to create more engaging experiences. 

6. Museum applications

In 2021, you can forget about traditional audiobooks. Museum apps are taking over by modernizing the museum experience. Besides being more secure because guests can use their own mobile devices, museum apps can be personalized and include lots of useful information, interactive maps, and more. 

Just like retail stores, museums need to provide added value to their customers, and museum apps are another great way to do this. These apps provide an overview of the details of the exhibition or museum before the visit. They may also include links and data about individual artworks or artists.

7. Create an enjoyable experience

 

Museums can create a more enjoyable experience by ensuring patrons don't have to wait in line, purchase tickets in person, etc. All of this can be avoided through the use of digital technology. Digital optimization can solve several problems that harm the customer experience. Simple changes like these can make a big difference in visitor satisfaction! 

8. Consider every detail

 

The latter trend is more likely to apply to customers who come to the museum for its conventional and traditional essence. They normally come to the museum hoping to find what they are looking for, which is usually data and information on a subject or work of art that piques their interest. The museum must have sufficient data and well-researched statistics to meet the expectations of all visitors. 

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MySmartJourney is an application that can be personalized to share contextualized, contactless, and interactive information on any public site:

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Some of the trends we've mentioned relate to the COVID-19 pandemic, while others are simply applicable in general. Either way, these trends have the potential and power to fully boost the museum industry and make it a more thriving and entertaining industry.